Users struggle to access the content they are authorised or subscribed to view. Those that do not have full text access are not being effectively directed to the pay-per-view userflow. The concepts and designs below aim to address these points.
Current practice relegates the access options to the right rail. Due to column blindness and low impact design, the access panel is not always noticed.
Recommend relocating access options to higher impact area and styling accordingly.
The current experience for viewing all possible authorisation methods, access options, and messaging is spread across different points in the UI. Log in options are in the login modal, pay-per-view is in the right rail, access messaging is in the right rail. There is no clear 'go-to' area.
Recommend migrating all 'Access Options' and messaging into a consistant unit. This unit should be captivating and support all combinations of available access options and scenarios.
Ensure that we use intuitive iconography. Wording should be sensitive to the context and not imply that logging in will grant access. Styling should be bold and cutting, but not obnoxious.
Create a help page that details the types of authorisation available.
Removing access options in the right rail will allow us to highlight related content (or other information) on page load. The visibility of recommended content could improve article views. Potential to highlight free/open content.
The priorty for access options:
Depending on the user's state with ReadCube, both the PPV access option and Access Alert are subject to change.
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